In the year 1966, Bud Bushnell established Genie Industries. At that time, he purchased the manufacturing rights to a material lift that functioned on compressed air. The name Genie came from the "magic in the bottle" which was utilized to lower and raise the hoist. This mechanism really impressed a lot of clients and therefore, the name was established.
Genie expanded operations and established itself into various new markets, because the need for work lifts and platforms grew. Over time, as the demand for new equipment to meet numerous applications grew, the company made itself recognized in numerous new markets. Like for example, Genie went into production with man-lifts, articulated booms, light towers stick booms and telehandlers.
Genie decided to acquire a partner who had the same values because of the economic slump during the start of the 2000s, when they partnered with Terex. This company has a history obtaining machine manufacturers across the globe who proved to be a good business match. Genie Industries was sold in the year 2002 and became a part of Terex Corporation.
In the early years after the sale, it was determined to maintain the Genie brand name within the Terex Aerial Work Platforms or AWP segment of Terex, due to the name's solid reputation in the marketplace. Thus, all Genie machines continue to be sold under the Genie brand name.
Genie takes pride in listening to their customers. The company is devoted to continually improving quality and efficiency and is also committed to lessening waste. Even long after the sale has been closed, the company concentrates on providing exceptional support. These are the very work practices which have made Genie a trusted brand over the last decades and continue to keep their reputation for top-of-the-line and quality machines.
The Bi-Energy and DC machines offered by Genie provide emission-free, quiet operation even in the most delicate work environments. Where the equipment must be driven significant distances, like for instance in industrial situations, the Genie bi-energy system combines the advantages of a 48V DC equipment with the power of a diesel-powered generator.
Telescopic booms offer greater horizontal reach, as opposed to any of the different aerial platforms. These equipment are great for limited access areas or small areas in all types of settings. The Genie Telescopic S booms have been engineered to provide utmost productivity. These machinery provide supreme traction and the drive speed you require in order to travel around the job area and work site.